The manufacturer-owned patient hub
Own the
patient. Not the distributor.
Your hub. Your patients. One connected path.
Your own central hub works like having your own distribution — without owning a single distributor. Patients can come directly, find you through a search, arrive through a doctor’s referral or connect through your advertising partners. One destination to get started and manage their ongoing journey — with you owning the processes and analytics, from first contact to continued usage.
You set the controls. We run the hub. Together, we optimize.
Our in-house technology, AI and call centers manage the platform, patient outreach, eligibility checks, prior-authorization coordination and prescription collection — under the goals and rules you approve.
Every way in.
One connected
patient journey.
A doctor’s referral. A patient searching for your product. A direct visit. An agency campaign. Every entry point connects to the same hub, where patients can start, track progress, get help and manage ongoing support and refills. You see the origin, the follow-through and the lifecycle behind each journey.
The connected experience
One journey.
Every side connected.
Patients know what happens next. Our teams know what needs attention. You see the process behind every start, delay and refill.
Sample patient journey
DOCTOR REFERRAL → PATIENT HUB
A clear next step.
A person when needed.
A patient follows their doctor’s link, checks coverage and tracks their prescription. They can return for setup help, supply updates and refills without starting over.
“Your coverage check is complete. Our team is following up with your doctor for your prescription. We’ll update you here.”
- Coverage checked
- Prescription requested · hub team following up
- Next: fulfillment with your selected provider
02 / Beyond acquisition
Your distribution partners can change.
Your patient relationship doesn’t have to.
The value doesn’t end when a campaign converts or an order ships. Your hub stays the connected point of support across participating providers — including for patients you never paid to acquire.
Continuity across distributors
Insurance changes. A supplier stops responding. A patient needs a different provider. Our teams coordinate the transition, carrying the patient’s history and open tasks forward so the journey doesn’t have to start over.
Recover starts. Protect usage.
Enrollment recovery and ongoing retention are different jobs. We identify why someone never started or stopped using the product, then tailor approved outreach to the actual barrier — coverage, paperwork, setup, supplies or support.
A front door for doctors
Give practices one place to submit referrals, follow enrollment status and resolve missing documents. Our teams coordinate the follow-through so doctors don’t have to chase multiple distributors to find out what happened.
Product intelligence, not just reporting
Turn recurring setup problems, supply issues and reasons patients stop into structured feedback. Help your product, education and service teams understand what needs improvement — beyond the conversion dashboard.
Lower the cost to serve
Use AI for routine interactions and experienced people for exceptions. Track staff effort and service costs by stage and outcome, then refine the workflow together to reduce avoidable work without losing the human follow-through.
Every partner. One source of truth.
Keep your agencies. Know what performs.
You don’t have to buy lead generation from us. Send leads from your existing partners into your own hub, alongside doctor referrals, patient searches and direct visits. Compare campaign performance without losing sight of the patients who arrive without an ad. The intelligence stays with you, even when vendors change.
Entry to start
Connect doctor referrals, patient searches, direct visits and agency campaigns to enrollment and confirmed product starts. For paid campaigns, compare cost per started patient, not just cost per lead.
Start to staying
Link available fulfillment, refill and device signals to each patient journey. See how long patients stay active and which sources drive sustained usage.
Drop-off to action
Distinguish intake and eligibility barriers from outreach, prescription and fulfillment delays — across every entry point. See the stage and responsible team, then improve the process.
Consistent measures across partners, including our own campaigns. Confirmed outcomes stay distinct from missing data; lifecycle visibility depends on connected partner and device reporting.
How we work
Plug in where you need us.
Your partners, your hub
Keep your agencies and lead-gen partners. They send leads to your hub; we run the follow-through and connect each source to patient starts and persistence.
Our campaigns, your hub
Hand us a lead-gen budget. We plan, buy and optimise media that feeds straight into the hub.
Every patient, your hub
Doctor and care-team referrals, patient searches, direct access and post-acquisition onboarding. Patients come to your hub to get started and return to manage their care, support and supplies.
Services
First contact to continued care.
- /01
Lead-gen programs
Optional campaigns, with a separate media budget. Keep your existing agencies, have us run lead generation, or combine both — every partner feeds the same hub.
- /02
Patient access & referrals
One destination for patients who find you through a search, arrive directly or are referred by a doctor or care team. Patients can get started, follow their progress, request support and manage refills throughout their journey.
- /03
Patient outreach
Our call centers and AI agents manage calls, texts, emails and follow-ups for new and existing patients — from referrals, searches, direct access or advertising. Your approved scripts, timing and escalation rules guide every interaction.
- /04
AI chat agents
Patient-facing chat on your hub and by text — trained on your products, scripts and rules, with controls you set. Answers questions, helps with setup and refills, and hands off to a human the moment it's out of its lane.
- /05
Consent & profiles
Each form session is recorded with a consent certificate and becomes one validated, enriched patient profile.
- /06
Eligibility & routing
We manage insurance eligibility checks using our in-house technology and service teams, then coordinate routing to participating in-network distributors, pharmacies or other available options. Coverage decides the path — the DME channel usually carries a prior authorization, the pharmacy benefit usually doesn't — so each patient lands on the path their coverage supports and your channel preference favors.
- /07
Prior authorizations
Where the channel requires one — the DME path usually does — our teams assemble the documentation, submit, chase and track status with prescribers, payers and fulfillment partners. The payer decides the outcome; the hub makes sure nothing waits unattended and the patient is kept informed.
- /08
Rx & telehealth
Our in-house prescription-collection technology and teams request prescriptions, follow up with doctors and track outstanding paperwork on a set cadence. How fast a practice replies isn't ours to control, so every outstanding request is chased and escalated — with telemedicine available when a patient needs a prescriber sooner.
- /09
Fulfillment & refills
Automated shipping, reorders, triage and billing — with service teams who own every stuck step. The hub can run billing on a distributor's behalf and integrate directly into their shipping, so fulfillment data flows through the hub instead of being reported after the fact.
- /10
CPA & LTV optimization
Compare sources by cost per started patient and continued usage, not just cost per lead. Use those outcomes to guide budget decisions toward your CPA goal, while onboarding, adherence, refills and upsells grow patient lifetime value.
Device data
Your device talks. The hub acts.
Stream data from the devices your patients already wear — CGM readings, wear time, supply levels — straight into the hub. You define the rules; the hub runs the response. Every trigger, message and timing is configurable per manufacturer, with patient consent built in.
- No readings in 7 days → text + AI call sequence
- Wear time drops → coaching outreach
- Supplies running low → refill offer
- New patient, no first scan → onboarding call
- Adherence goal hit → upsell & loyalty flow
The manufacturer hub
Your controls. Our operations. Shared optimization.
You set the direction.
Set CPA and patient-lifetime-value goals. Approve messaging, AI boundaries, outreach timing, escalation rules and patient workflows. Keep visibility into the processes and results.
We run the day-to-day.
We manage the technology, AI agents and call centers, plus outreach, eligibility checks, prior-authorization coordination, Rx collection and ongoing patient support.
Together, we improve.
Review results together, identify friction and refine approved workflows, outreach and resource allocation to improve conversions, adherence and lifetime usage.
Your partners keep their roles.
Prescribers make prescribing decisions. Payers decide coverage and authorization. Distributors and pharmacies handle dispensing, billing and fulfillment. Your hub coordinates the handoffs, tracks decisions and follows through when something gets stuck — without becoming the distributor.
Distributors that plug in get the hub running billing on their behalf and integrating into their shipping — so shipped, received, billed and refilled are visible because the hub did the work, not because someone filed a report. For partners outside that loop, real-time API feeds deliver the same status, so patient outreach, refills and follow-ups never pause while data catches up.
See patient starts, progress and persistence across doctor referrals, patient searches, direct access and partner campaigns. Compare paid agencies and campaigns by spend and cost per start. Trace drop-offs to the stage and team responsible. Use those results to guide advertising budgets and outreach toward your CPA goal — while onboarding, refills and upsells grow lifetime usage and patient lifetime value.
- ≤ 72h
- Intake to filled order — a target you set
- < 5 min
- First outreach on new patient inquiries — our commitment
- $ / patient
- Cost per started patient, tuned to your CPA goal
- 90 / 180
- Day persistence tracked
Bold marketing. Careful with patients.
- Patient-level data stays in care operations; marketing sees aggregates only.
- Neutral routing: patients see every verified option and choose.
- HIPAA roles settled per data flow, with agreements before data moves.
- Separate call, text and email consent the patient controls.
Who's behind it
30+ years in DME, pharmacy & healthcare marketing.
Operators, not observers
One of our partners owns multiple DMEs — we've lived the fulfillment, billing and compliance problems the hub solves.
Industry-best conversion analytics
Our healthcare lead-gen agency runs the best conversion and process/system analytics in the industry — now connected to your entire patient journey.
The best tech, built in
Consent capture, patient profiles, AI outreach and eligibility checks — our own platform powers every hub we launch.
Free demo
See the hub work. Then get real numbers.
A working demo of the hub on a simulated patient population — the process flow, the technology, the analytics and the optimization controls you'd set. No data exchange and no commitment to start. A pilot is where your real numbers come in.
Process flow
Patient intake, outreach, eligibility, prescription collection, product start and refill — every step with an owner, a next action and a visible stall.
The technology
Consent capture, patient profiles, AI chat and voice agents, eligibility checks and the outreach engine — the same systems that run a live hub.
The analytics
The manufacturer view: entry sources, patient starts, stalled cases, cost per started patient and persistence, connected across referrals, searches, direct access and campaigns.
Optimization options
The controls you set — CPA target, outreach timing and channels, AI boundaries, escalation rules and device triggers — and how each one changes what the hub does.
The demo runs on sample patients, clearly labeled as such. It shows what the hub does — not your results. Measured performance comes from a pilot against an agreed baseline.
How to start
Three ways in. None of them a long-term agreement.
Take the free demo to see the hub work, run a pilot to get real numbers, or put us up against your current vendors. We're confident enough to compete for the business before asking for a long-term agreement.
Free demo
Watch the hub run on a simulated patient population: the process flow, the technology, the analytics and the optimization controls. No data exchange, no commitment.
Pilot — real numbers
A defined patient population through the hub, measured against an agreed baseline: patient starts, cost per started patient, stalled cases and persistence. This is where your real numbers come in.
Compete for the business
Put us up against the agencies, lead-gen partners and service vendors you already use — same patient flow, same period, same measures — before any long-term agreement.
Every comparison runs on agreed measures and an agreed baseline, with our own campaigns scored the same way as everyone else's.
Performance guarantees
Put the numbers in writing.
Category budgets carry more CPA room than most businesses. Once both sides agree what counts — the conversion, the start, the retained patient — and where the baseline sits, we're willing to stand behind agreed metrics.
Agreed definitions
What counts as a patient start, a filled order or a patient still active at 90 or 180 days — plus the attribution window and the exclusions. Both sides sign the definitions before any target is set.
Agreed baseline
Your current referral and campaign performance over a defined period, so every guarantee is measured against what actually happens today rather than a number pulled out of a pitch.
Guaranteed metrics, with a remedy
Once the definitions and baseline are signed, we stand behind the agreed metrics — first-outreach speed, eligibility checks completed, stalled cases resolved, cost per started patient inside an agreed band. If we miss, the remedy comes off the recurring service.
We don't guarantee decisions that aren't ours to make — a payer's coverage or authorization outcome, how fast a doctor returns a prescription, product pricing changes or supply stock-outs. What we do guarantee is the follow-through on every one of them: chased on an agreed cadence, visible to you at whose desk it's sitting, and the patient told either way. Outcome metrics also depend on connected partner and device reporting; missing data stays visible as missing rather than counted as a failure.
Start with a demo.
Watch the hub run — process flow, technology, analytics and the optimization controls you'd set. Then, if it's worth acting on, a pilot brings your real numbers: patient starts, cost per started patient, stalled cases and persistence, measured against an agreed baseline, with our own campaigns scored the same way as everyone else's.
Request a free demo →